CAJ | 학술논문

研究发现，人们的集体内疚情绪和愤怒情绪都与感知伤害程度正相关。同时，集体内疚情绪更容易引发反省自我的行为意图，而愤怒情绪更容易带来惩罚他人的行为意图。另外，当群体认同较高时，更容易诱发人们的集体内疚情绪，而当群体认同较低时，更容易诱发愤怒情绪。由此，在社会层面将2种情绪结合起来，对比了情绪的诱因差异和效应差异。
연구발현，인문적집체내구정서화분노정서도여감지상해정도정상관。동시，집체내구정서경용역인발반성자아적행위의도，이분노정서경용역대래징벌타인적행위의도。령외，당군체인동교고시，경용역유발인문적집체내구정서，이당군체인동교저시，경용역유발분노정서。유차，재사회층면장2충정서결합기래，대비료정서적유인차이화효응차이。
A large number of literatures have demonstrated that the negative social event corre- lates closely with collective guilt and anger respectively. It results in self-criticizing and punishing oth- ers as well But few of them discuss the different causes between collective guilt and anger. This study explores the antecedents of these two types of emotions as well as the effects on individual behavioral intentions. The results indicated that there was a positive relation between perceived harm and both types of emotions. In addition, collective guilt was positively correlated to self-criticizing, but negatively correlated to punishing others. Anger, however, was positively correlated to punishing others, but negatively correlated to self-criticizing. Moreover, this study suggested that high level of group i- dentification induced more collective guilt than anger. Finally, this present study contributes to providing the social marketer a theoretical guidance and highlighting practical significance to make a good social persuasion.