CAJ | 학술논문

所谓旅游市场的“柠檬问题”是指市场交易中各方对产品或服务的质量信息不对称，卖方利用其信息的优势在利益的驱动下以次充好，把高质量产品或服务挤出市场的逆向选择过程，进而出现产品或服务质量普遍下降，市场紊乱甚至市场失灵的现象。随着我国旅游业的持续快速发展，旅游市场中的“柠檬问题”日渐突出。如何有效地规避这一问题，论文通过分析我国旅游市场“柠檬问题”的产生机制、表现、危害等方面，提出要解决我国旅游市场“柠檬问题”，必须有效实施《旅游法》，维护旅游者合法权益；完善旅游合同立法，规范旅游市场秩序；加强监督管理，促进我国旅游业良性发展。
소위여유시장적“저몽문제”시지시장교역중각방대산품혹복무적질량신식불대칭，매방이용기신식적우세재이익적구동하이차충호，파고질양산품혹복무제출시장적역향선택과정，진이출현산품혹복무질량보편하강，시장문란심지시장실령적현상。수착아국여유업적지속쾌속발전，여유시장중적“저몽문제”일점돌출。여하유효지규피저일문제，논문통과분석아국여유시장“저몽문제”적산생궤제、표현、위해등방면，제출요해결아국여유시장“저몽문제”，필수유효실시《여유법》，유호여유자합법권익；완선여유합동입법，규범여유시장질서；가강감독관리，촉진아국여유업량성발전。
The problem of Lemon in tourism market refers to the phenomenon that asymmetric infor- mation about products or service quality among participants in transaction, and sellers driven by the profits tend to pour out their low-qualified goods while they still squeeze out the high-qualified prod- ucts and service by means of their advantageous information. Therefore, the result is generally low qualitied products and service as well as the disordered and mal-functional market. The problem of Lemon becomes more and more obvious in tourism with the advancement of tourism. How to effectively avoid the trouble？ The paper proposes that there is a need to implement the Tourism Law forcefully, protecting tourists＇ legal benefits and rights, improving the contract of tourism laws, standardizing tourism system, strengthening supervision and management, promoting tourism＇ s well development in order to handle the problem of Lemon successfully through the analyses of reasons, representations and harms of the problem of Lemon in market.