CAJ | 학술논문

笔者选取2007年～2009年中国上市公司的数据，用加权最小二乘法对中国上市公司企业捐赠水平的影响因素进行实证检验。研究结果显示：企业对声誉重视程度对中国上市公司捐赠水平有显著的正影响，股东与管理层代理）中突水平对中国上市公司捐赠水平有显著的正影响。
필자선취2007년～2009년중국상시공사적수거，용가권최소이승법대중국상시공사기업연증수평적영향인소진행실증검험。연구결과현시：기업대성예중시정도대중국상시공사연증수평유현저적정영향，고동여관리층대리）중돌수평대중국상시공사연증수평유현저적정영향。
Corporate donation is considered an important way of implementing corporate social responsibility generally. On the basis of summing up the research literature and selecting 2007-2009 data of China listed companies, this paper empirically analyzes the factors of listed companies＇ corporate philanthropy donation by using WLS methods. The empirical results show that the degree of the corporate emphasizing on reputation has a positive impact on Chinese listed companies＇ donations level, and agency conflict between managers and owners also has a positive impact on their donations level. Therefore, corporate donation behavior has deviated from the definition of corporate social responsibility, and clamming corporate social responsibility is just a slogan. The research paper finding has a certain significance on understanding relationship between corporate social responsibility and corporate donation behavior rationally.