CAJ | 학술논문

社会责任与社会资本都是提高企业竞争力的重要因素。企业通过履行社会责任，能够获得相应的社会资本，进而取得竞争优势。基于资源依赖理论，笔者以长株潭地区524家企业为研究样本，运用结构方程，对企业社会责任、社会资本与竞争力的关系进行实证研究，结果发现，企业履行社会责任可以有效提升竞争力；社会资本在这一关系中起到一定的中介作用；企业对不同利益相关者履行社会责任所获得的社会资本及提升竞争力的效果各不相同。研究结果为我国企业履行社会责任提供了指导依据。
사회책임여사회자본도시제고기업경쟁력적중요인소。기업통과리행사회책임，능구획득상응적사회자본，진이취득경쟁우세。기우자원의뢰이론，필자이장주담지구524가기업위연구양본，운용결구방정，대기업사회책임、사회자본여경쟁력적관계진행실증연구，결과발현，기업리행사회책임가이유효제승경쟁력；사회자본재저일관계중기도일정적중개작용；기업대불동이익상관자리행사회책임소획득적사회자본급제승경쟁력적효과각불상동。연구결과위아국기업리행사회책임제공료지도의거。
The social responsibility and social capital is the important factors to improve the competitiveness of enterprises. By fulfilling corporate social responsibilities, the corporate can obtain corresponding social capital, and have competitive advantages finally. Based on the resource dependency theory, this paper researches into the relationship among corporate social responsibility, social capital and competitiveness via structural equation, regarding 524 enterprises from Chang Zhu Tan area as samples. We find that corporate social responsibility can effectively enhance the competitiveness, and social capital plays a certain intermediary role in the relationship. The effect of this activity varies against different stakeholders. The empirical implications of this study help us understand the mechanism that CSR affects competitiveness, and provide a basic guidance for CSR practice.