CAJ | 학술논문

基于中国社会转型及全球化深入、中国啦啦操10余年本土阶段化快速成长、国内和国际啦啦操接轨重要契机出现等背景下，采用文献资料法、专家访谈法等研究方法，审视和分析中国啦啦操运动自身的发展问题。研究认为：中国啦啦操运动面临着“7个转”的发展诉求：即角色定位需转变、发展观念需转化、发展方式需转型、市场形象需转换、受众需求需转移、国家集训队建设需转入、竞赛评判思维需转向等；中国啦啦操运动应选择战略化目标引领、权威性竞赛体系打造、惠民性专业培训驱动、亲产业性集约市场推广、特色化内需设置保障的发展思路来持续、良性促进中国啦啦操运动的未来发展。
기우중국사회전형급전구화심입、중국랍랍조10여년본토계단화쾌속성장、국내화국제랍랍조접궤중요계궤출현등배경하，채용문헌자료법、전가방담법등연구방법，심시화분석중국랍랍조운동자신적발전문제。연구인위：중국랍랍조운동면림착“7개전”적발전소구：즉각색정위수전변、발전관념수전화、발전방식수전형、시장형상수전환、수음수구수전이、국가집훈대건설수전입、경새평판사유수전향등；중국랍랍조운동응선택전략화목표인령、권위성경새체계타조、혜민성전업배훈구동、친산업성집약시장추엄、특색화내수설치보장적발전사로래지속、량성촉진중국랍랍조운동적미래발전。
Based on massive social transformation in China and globalization, China cheerleading has a fast growthin the last ten years and in line with international standards. This paper analyzed development problems of Chinacheerleading by the methods of literature review and expert interview. This research suggested that China cheer-leading is facing ＂seven changes＂ which included role, development idea, development way, market image, audience demand, national training team construction, and contest judging thinking. China cheerleading should choosea development way, which contains strategic goal lead, authoritative competition system establish, preferentialpeople training drive, pro industry intensive market promotion, domestic demand guarantee, to acquire a sustainable and favorable development in the future.