CAJ | 학술논문

基于国内外旅游研究基础，文章以湖南张家界为例，采用李克特量表法对问卷调查的结果进行统计分析，在对旅游地居民感知度、满意度分析基础上，建立结构方程模型，剖析旅游地居民感知度与满意度及其对旅游态度的影响机制。研究结果表明：旅游地居民的旅游感知度对其在旅游经济效益方面的态度影响显著；居民的旅游满意度对旅游文化设施建设方面的态度具有显著影响；而感知度和满意度对其旅游发展和游客满意度的态度影响甚微。因此，当地旅游局应该充分考虑旅游地居民诉求，对旅游经济收益合理分配，提高居民满意度，创造有当地特色的旅游文化，加大力度建设旅游设施；同时提高居民对旅游产业未来发展和游客满意度的重视度。
기우국내외여유연구기출，문장이호남장가계위례，채용리극특량표법대문권조사적결과진행통계분석，재대여유지거민감지도、만의도분석기출상，건립결구방정모형，부석여유지거민감지도여만의도급기대여유태도적영향궤제。연구결과표명：여유지거민적여유감지도대기재여유경제효익방면적태도영향현저；거민적여유만의도대여유문화설시건설방면적태도구유현저영향；이감지도화만의도대기여유발전화유객만의도적태도영향심미。인차，당지여유국응해충분고필여유지거민소구，대여유경제수익합리분배，제고거민만의도，창조유당지특색적여유문화，가대력도건설여유설시；동시제고거민대여유산업미래발전화유객만의도적중시도。
Taking Zhangiiajie as an example and with Likert scale method, this paper established a SEM to study influencing mechanism of destination residents＇ perception and satisfaction on economic attitude towards tourism. The results showed： tourism destination residents＇ perception has a significant impact on tourism economic benefits as well as the residents＇ satisfaction tourism cultural facilities construction, while residents＇ perception and satisfaction has little impact on tourism development and tourists＇ satisfac- tion. Accordingly, the local government should respect and consider destination residents＇ demands and distribute appropriately tourism economic benefit to improve their satisfaction. With creation of tourism culture of local characteristics and intensified efforts to the construction of tourist facilities, the residents＇ may attached greater importance to future tourism development and tourists＇ satisfaction, thus to promote a better tourism development