CAJ | 학술논문

核心消费群体决定商品的文化属性。而早在初唐，隐士就已经成为饮茶生活的核心消费群体，因此赋予饮茶生活高蹈隐逸的文化特征，也就是说赋予农产品的茶叶以浓郁的文化色彩。唐代是中国茶文化的第一个发展高潮。陆羽通过撰写《茶经》缔造了传统茶学，为中国茶文化的繁荣奠定了理论基础。尽管陆羽也有盛唐文人普遍存在的隐逸与出仕矛盾的思想感情、隐士与侠少的浪漫主义精神，但是无论是他的友人，还是后世的史学家。都把隐士作为陆羽的本质身份特征。隐逸属性把茶与陆羽联系了起来，是陆羽关注茶的内在原因。而陆羽出色的总结与鼓吹进一步强化了饮茶生活的隐逸属性。
핵심소비군체결정상품적문화속성。이조재초당，은사취이경성위음다생활적핵심소비군체，인차부여음다생활고도은일적문화특정，야취시설부여농산품적다협이농욱적문화색채。당대시중국다문화적제일개발전고조。륙우통과찬사《다경》체조료전통다학，위중국다문화적번영전정료이론기출。진관륙우야유성당문인보편존재적은일여출사모순적사상감정、은사여협소적랑만주의정신，단시무론시타적우인，환시후세적사학가。도파은사작위륙우적본질신빈특정。은일속성파다여륙우련계료기래，시륙우관주다적내재원인。이륙우출색적총결여고취진일보강화료음다생활적은일속성。
The core consumer group defines its cultural property of a particular commodity. Yet in the early age of Tang （618-712CE）, hermits have become a core group of tea consumption, and it was them to attach the reclusive attribute on tea culture. That blended a rich culture into this agricultural product. The first upsurge of Chinese tea culture was happened in the Tang Dynasty （618-907CE）. In that period, Lu Yu wrote his monograph The Classic of Tea, created the classic study of tea culture, which built a basic theory for its fu- ture prosperity. Lu Yu, like many other intellectuals in the golden age of Tang （712-762CE）, has a contradiction between official career and reclusive life, with a romantic sense of being a hermit and a ＂musketeer＂. Nonetheless, both his fellows contemporary and historians afterwards, they all emphasized hermit as Lu Yu＇s cultural identity. That makes a connection between Lu Yu and tea, as well as the inner reason he focused on tea. His brilliant achievement and advocacy enhanced this reclusiveness identification for the life style of drink tea.