CAJ | 학술논문

为了理解社交问答网站中的内容和交互关系对知识共享水平的影响，选取知乎社区“在线教育”话题为研究对象，采用内容分析法和社会网络分析法对数据进行编码处理。内容分析发现答案大多是针对问题进行解释和辨别，较少有评估、反思和共识，评论中则多了增进感情的社交性问候和支持鼓励。社会网络分析从网络基本属性、凝聚子群和中心性三个角度出发，发现成员之间联系松散、交互较少，形成以内部交流为主的小团体，知识的分享和讨论集中在少数核心成员身上。建议从问答质量、互动程度、小团体之间的联系和精英人士参与四个方面提高社交问答网站的知识共享水平。
위료리해사교문답망참중적내용화교호관계대지식공향수평적영향，선취지호사구“재선교육”화제위연구대상，채용내용분석법화사회망락분석법대수거진행편마처리。내용분석발현답안대다시침대문제진행해석화변별，교소유평고、반사화공식，평론중칙다료증진감정적사교성문후화지지고려。사회망락분석종망락기본속성、응취자군화중심성삼개각도출발，발현성원지간련계송산、교호교소，형성이내부교류위주적소단체，지식적분향화토론집중재소수핵심성원신상。건의종문답질량、호동정도、소단체지간적련계화정영인사삼여사개방면제고사교문답망참적지식공향수평。
In order to know the impact of content and interaction about the knowledge sharing in Question and Answer Sites, using the method of content analysis and social network to process the encoding data of Zhi Hu Community ＂Online Education＂ Topics. The content analysis of answers and comments find that most answers are explanations, less evaluation, reflection and consensus, but the comments of these answers are more social greetings and encouragements. The interactive relationship of knowledge sharing was analyzed by the factors of the basic properties of network, cohesive subgroups and centrality, the result find that there was less interaction between members, forming a small group mainly for internal communication, knowledge sharing and discussions concentrated in a few core members. Some suggestions are proposed from the aspects of the question and answer quality, the interaction of members, the cohesion of subgroup and the elite members, to promote the knowledge sharing level of Question and Answer Sites.