CAJ | 학술논문

在对福建省永安市和尤溪县、江西省奉新县和宜丰县、浙江省临安县和余杭县六地进行调研的基础上，实证分析了个体特征（自主性和成就动机）和环境认知特征（资源获取预期、创业回馈和与非农就业比较认知）对林农创业意向的影响。研究结果证实：林农的成就动机、自主性、资源获取预期和与非农就业比较认知对其创业意向具有显著性影响，而创业回馈对林农创业意向没有显著性影响。针对调查研究结果，从政策内容制定、政策宣传、林区教育、专家辅导等方面给出了有针对性的建议。
재대복건성영안시화우계현、강서성봉신현화의봉현、절강성림안현화여항현륙지진행조연적기출상，실증분석료개체특정（자주성화성취동궤）화배경인지특정（자원획취예기、창업회궤화여비농취업비교인지）대임농창업의향적영향。연구결과증실：임농적성취동궤、자주성、자원획취예기화여비농취업비교인지대기창업의향구유현저성영향，이창업회궤대임농창업의향몰유현저성영향。침대조사연구결과，종정책내용제정、정책선전、림구교육、전가보도등방면급출료유침대성적건의。
Based on the investigation of Yongan city and Youxi county in Fujian province, Fengxin county and Yifeng county in Jiangxi province, Ling＇an county and Yuhang county in Zhejiang province, this paper empirical analyses the influence of individual characteristics （ autonomy and achievement motivation） and environment cognitive （resource acquisition expected, feedback and non-agricultural employment cognitive） to entrepreneurial intention of forest farmers. Empirical results show that achievement motivation, independence, resource acquisition expected and non-agricultural employment cognitive has significant effect on entrepreneurial intention of forest farmers, and entrepreneurship feedback has no significant influence on their entrepreneurial intention. According to the research results, this paper gives suggestions on policy making, policy advocacy, education, counseling and other aspects.