中国流通经济
中國流通經濟
중국류통경제
China Business and Market
2014年
7期
83~89
,共null页
互联网 零售企业 竞争力 影响因素 价值链
互聯網 零售企業 競爭力 影響因素 價值鏈
호련망 령수기업 경쟁력 영향인소 개치련
internet; retail enterprises; competitiveness; influent factors; value chain
随着全球经济的不断发展，我国进入了互联网快速发展的时代。互联网环境下，电子商务的运用不仅影响企业的基本活动，企业的其他活动如基础设施完善、技术开发、人力资源管理等也都涉及电子商务的发挥与运用。互联网环境下，为满足顾客变化多样的消费需求，零售企业价值链上的一系列活动不可能由单一企业独自完成。而是要由许多企业或组织共同合作完成，每个企业负责完成自己具有竞争优势的环节，共同为企业创造增值，提高企业整体竞争力，为企业带来利润。面对竞争环境的改变，零售企业只有抓住电子商务新契机，分析自身所处的竞争环境、与竞争对手之间的差别以及自身优势和劣势，改变竞争策略，确立竞争方向，从采购及供应管理、销售及客户服务、业务流程优化、信息化管理等方面入手构造零售企业竞争力，才能更好地在这个充满竞争与挑战的市场中立足．实现零售企业自身更快更好发展，提高我国零售企业整体竞争力。
隨著全毬經濟的不斷髮展，我國進入瞭互聯網快速髮展的時代。互聯網環境下，電子商務的運用不僅影響企業的基本活動，企業的其他活動如基礎設施完善、技術開髮、人力資源管理等也都涉及電子商務的髮揮與運用。互聯網環境下，為滿足顧客變化多樣的消費需求，零售企業價值鏈上的一繫列活動不可能由單一企業獨自完成。而是要由許多企業或組織共同閤作完成，每箇企業負責完成自己具有競爭優勢的環節，共同為企業創造增值，提高企業整體競爭力，為企業帶來利潤。麵對競爭環境的改變，零售企業隻有抓住電子商務新契機，分析自身所處的競爭環境、與競爭對手之間的差彆以及自身優勢和劣勢，改變競爭策略，確立競爭方嚮，從採購及供應管理、銷售及客戶服務、業務流程優化、信息化管理等方麵入手構造零售企業競爭力，纔能更好地在這箇充滿競爭與挑戰的市場中立足．實現零售企業自身更快更好髮展，提高我國零售企業整體競爭力。
수착전구경제적불단발전，아국진입료호련망쾌속발전적시대。호련망배경하，전자상무적운용불부영향기업적기본활동，기업적기타활동여기출설시완선、기술개발、인력자원관리등야도섭급전자상무적발휘여운용。호련망배경하，위만족고객변화다양적소비수구，령수기업개치련상적일계렬활동불가능유단일기업독자완성。이시요유허다기업혹조직공동합작완성，매개기업부책완성자기구유경쟁우세적배절，공동위기업창조증치，제고기업정체경쟁력，위기업대래리윤。면대경쟁배경적개변，령수기업지유조주전자상무신계궤，분석자신소처적경쟁배경、여경쟁대수지간적차별이급자신우세화열세，개변경쟁책략，학립경쟁방향，종채구급공응관리、소수급객호복무、업무류정우화、신식화관리등방면입수구조령수기업경쟁력，재능경호지재저개충만경쟁여도전적시장중립족．실현령수기업자신경쾌경호발전，제고아국령수기업정체경쟁력。
With the development of global economy, China has entered the rapid development stage of the Internet era. In the environment of internet, the application of e-business does not only have effect on the basic activity of enterprises, but also the enterprises＂ other activities, such as the improvement of infrastructure, the development of technology and HR management. In the environment of internet, to meet the customers＂ diversified demand, activities on the retail enterprises value chain cannot be carried out by a single enterprise, but the cooperation of many enterprises or organizations; every individual enterprise will be responsible for links where they have competitive advantages to create added value for themselves, improve their overall competitiveness and gain profit. Facing the changes in competitive environment, retail enterprises should seize the new opportunities, analyze the competitive environment and the advantages and disadvantages of themselves and their rivals, change the competitive strategy, establish their own competitiveness in terms of supply and procurement management, sale and customer service, business process optimization and information management to realize the better and faster development and improve the overall competitive level of China＇s retail enterprises.
