CAJ | 학술논문

在理论上分析了不完全汇率传递与出口企业定价能力互动机制、汇率波动下出口企业生产组织行为方式变革机理以及汇率传递程度与企业出口定价能力的关系。实证检验了企业在追求利润最大化过程中，面对汇率波动不同企业生产组织行为的出口定价能力。本文结果表明：采取中间投入品国外外包的企业，其出口定价能力低于采取总部服务外包的企业，其他行为阶段的企业则一般不涉及出口。据此，提出应采取多种措施增强企业研发创新与自主品牌设计能力，大力发展来料加工贸易，采取有效措施实施“走出去”战略。
재이론상분석료불완전회솔전체여출구기업정개능력호동궤제、회솔파동하출구기업생산조직행위방식변혁궤리이급회솔전체정도여기업출구정개능력적관계。실증검험료기업재추구리윤최대화과정중，면대회솔파동불동기업생산조직행위적출구정개능력。본문결과표명：채취중간투입품국외외포적기업，기출구정개능력저우채취총부복무외포적기업，기타행위계단적기업칙일반불섭급출구。거차，제출응채취다충조시증강기업연발창신여자주품패설계능력，대력발전래료가공무역，채취유효조시실시“주출거”전략。
This article has theoretically analyzed the incomplete exchange rate transmission and the interaction mechanism of the export enterprise＇s pricing power, and the change mechanism of export enterprise＇ s production and organization behavior under the fluctuation of exchange rate, and the relationship between the enterprise＇ s export pricing power and the volatility of the exchange rate. The empirical test has examined the enterprise＇ s pricing power in the pursuit of the profit maximization under different production and organization behaviors. The results have shown that the pricing power of the enterprise which adopts the intermediate input outsourcing is lower than that of the enterprise which adopts the headquarters service outsourcing, and companies at other behavior stagesare generally not involved in exports. Therefore, this paper thinks that a variety of measures should be taken to increase the enterprise＇ s R＆D and selfbrand design capacity, greatly develop the trades of processing with customer＇s materials, and adopt effective measures to implement the ＂going- out＂ strategy.