企业经济
企業經濟
기업경제
Enterprise Economy
2014年
7期
67~71
,共null页
产品伤害危机 研究脉络 研究方向
產品傷害危機 研究脈絡 研究方嚮
산품상해위궤 연구맥락 연구방향
product harm crisis; study track; research direction
产品伤害危机一旦发生，会产生巨大负面影响。因此，如何应对危机事件成为企业关注热点。本文对产品伤害危机研究进行系统梳理，从对危机企业影响和对其他企业影响两方面总结了产品伤害危机的影响结果；从危机应对主体、企业反应策略的角度归纳了危机发生过程中的应对策略选择，同时分析了危机事件后的市场修复策略选择；从消费者归因和媒体影响两大视角，对影响应对策略效果的因素进行了总结。在归纳危机影响、应对策略选择、策略效果及影响因i紊等内容基础上，分析并提出了产品伤害危机未来研究方向。
產品傷害危機一旦髮生，會產生巨大負麵影響。因此，如何應對危機事件成為企業關註熱點。本文對產品傷害危機研究進行繫統梳理，從對危機企業影響和對其他企業影響兩方麵總結瞭產品傷害危機的影響結果；從危機應對主體、企業反應策略的角度歸納瞭危機髮生過程中的應對策略選擇，同時分析瞭危機事件後的市場脩複策略選擇；從消費者歸因和媒體影響兩大視角，對影響應對策略效果的因素進行瞭總結。在歸納危機影響、應對策略選擇、策略效果及影響因i紊等內容基礎上，分析併提齣瞭產品傷害危機未來研究方嚮。
산품상해위궤일단발생，회산생거대부면영향。인차，여하응대위궤사건성위기업관주열점。본문대산품상해위궤연구진행계통소리，종대위궤기업영향화대기타기업영향량방면총결료산품상해위궤적영향결과；종위궤응대주체、기업반응책략적각도귀납료위궤발생과정중적응대책략선택，동시분석료위궤사건후적시장수복책략선택；종소비자귀인화매체영향량대시각，대영향응대책략효과적인소진행료총결。재귀납위궤영향、응대책략선택、책략효과급영향인i문등내용기출상，분석병제출료산품상해위궤미래연구방향。
Product harm crisis has huge negative impacts. How to deal with crisis events has become the focus to which enterprises pay attention. This paper systematically discussed the researches on product harm crisis. Product harm crisis results were summarized around the impacts on the enterprises in which product harm crisis happens and other enterprises. Choices of crisis coping strategies in the process of product harm crisis were concluded from coping subjects and enterprise response strategies. Meanwhile, market recovery strategy options after the crisis events were analyzed. This paper also concluded the factors influencing coping strategy effects from the perspectives of consumer attribution and media influence. Based on the conclusions of crisis influences, choices of coping strategies, strategy effects and influencing factors, future research direction of product harm crisis was put forward.
