CAJ | 학술논문

本文重读哥伦比亚学派早期成员赫尔塔·赫佐格的广播受众研究，意在指出赫佐格在研究议题、方法和范式等方面对传播学的贡献：从研究议题看，赫佐格首次将中下层家庭妇女及女性叙事类型广播肥皂剧作为研究对象；从研究方法看，赫佐格最先采用并发展了深度访谈、焦点小组访谈等质化研究方法；从研究范式来看，赫佐格的研究不同于在同时期占主导地位的客观经验主义范式，而是属于诠释经验主义范式，并带有社会批判的色彩。而以上特征均与后来的女性主义媒介研究的特征相契合。最后，文章从个人、学术共同体和社会背景三方面探讨了赫佐格在传播学史上近乎“失踪”的原因及相关的知识社会学思考。
본문중독가륜비아학파조기성원혁이탑·혁좌격적엄파수음연구，의재지출혁좌격재연구의제、방법화범식등방면대전파학적공헌：종연구의제간，혁좌격수차장중하층가정부녀급녀성서사류형엄파비조극작위연구대상；종연구방법간，혁좌격최선채용병발전료심도방담、초점소조방담등질화연구방법；종연구범식래간，혁좌격적연구불동우재동시기점주도지위적객관경험주의범식，이시속우전석경험주의범식，병대유사회비판적색채。이이상특정균여후래적녀성주의매개연구적특정상계합。최후，문장종개인、학술공동체화사회배경삼방면탐토료혁좌격재전파학사상근호“실종”적원인급상관적지식사회학사고。
This article reviews Herta Herzog＇s works on radio audience, pointing out that Herzog should be regarded as the founding mother of communication studies in the following three aspects： first, Herzog was the first who focused her attention on female audience and soap serials, which widely broadened the research field; second,Herzog developed several qualitative methods, including in-depth interviews and focus group interviews which were different from the popular quantitative method; third, a critical attitude toward the status quo of society emerges from Herzog＇s research. At the end, this article discusses the reason why Herzog nearly disappears in the history of communication studies from the perspective of sociology of knowledge.