CAJ | 학술논문

用具有一定标志意义的事件把我国零售业的成长过程划分为若干个发展阶段，借助于SCP模型和钻石模型交叉组合分析框架，分析每一阶段零售业的成长特征。发现我国零售业的成长轨迹在不同阶段呈现出不同的特征景观，并内在地表现为在市场结构、市场行为和市场绩效方面的不断演进。
용구유일정표지의의적사건파아국령수업적성장과정화분위약간개발전계단，차조우SCP모형화찬석모형교차조합분석광가，분석매일계단령수업적성장특정。발현아국령수업적성장궤적재불동계단정현출불동적특정경관，병내재지표현위재시장결구、시장행위화시장적효방면적불단연진。
By using the events with landmark significance to divide the growing process of China＇s retail industry into a number of development stages, by means of the analytical framework of interactive combination between SCP model and diamond model, the growing characteristics of China’ s retail industry at each stage are analyzed. The analysis finds that the growth trajectory of China＇s retail industry at different stages shows the different characteristic landscape and intrinsically demonstrates continuous evolution in the perspective of market structure, market behavior and market performance.