CAJ | 학술논문

基于企业国际化理论和双元性理论，选择2家渐进国际化企业和2家天生国际化企业，探讨企业在产品一市场决策情境下实现双元平衡的模式及演变过程。研究发现，国际化企业通过结构和间断2种路径实现双元平衡：2类企业都存在基于不同阶段的间断双元模式，但不同类型的企业在开始国际化的时候选择的活动内容不同；2类企业都通过基于产品一市场职能的结构双元来实现双元平衡。研究展示了探索与开发、国际化知识在企业国际进程中的平衡模式及过程，深化了双元理论在国际化商务中的研究。
기우기업국제화이론화쌍원성이론，선택2가점진국제화기업화2가천생국제화기업，탐토기업재산품일시장결책정경하실현쌍원평형적모식급연변과정。연구발현，국제화기업통과결구화간단2충로경실현쌍원평형：2류기업도존재기우불동계단적간단쌍원모식，단불동류형적기업재개시국제화적시후선택적활동내용불동；2류기업도통과기우산품일시장직능적결구쌍원래실현쌍원평형。연구전시료탐색여개발、국제화지식재기업국제진정중적평형모식급과정，심화료쌍원이론재국제화상무중적연구。
The existing research does not explain how international enterprises to balance the exploration and exploitation. In this paper, based on the enterprise internationalization theory and ambidexterity theory and the product-market situation decision, we choose two gradual internationalization and two born-international enterprises considering the product-market perspective, and explore the patterns of the enterprise to realize the balance of exploration and exploitation. We found that internationalization enterprises have two ways to balance two activities. At the start of the internationalization, different types of enterprises choose the different activities. All companies are to achieve the ambidexterity based on the product-market dual structure. This study deepens the research of the ambidexterity theory in international business by showing the balance patterns and process of the exploration and exploitation in internationalization enterprises.