CAJ | 학술논문

作为一种纵向控制手段，转售价格控制（RPM）被制造商频繁使用，成为颇具争议的纵向约束手段。近期合生元等九家乳粉企业在中国的价格垄断案件．更是把RPM推到风口浪尖。本文尝试对上游制造商RPM策略的实施动因进行理论解析：并以国内外反垄断规制案件判决的实践基准，讨论RPM策略的规制对象与规制路径。研究表明：在上游制造商合谋的情形下，RPM会导致较高的零售价，在排他性策略下，RPM则会降低零售价；因而合谋策略下的制造商RPM行为需要被规制；不过。部分合谋情形下的规制对象是参与合谋的制造商和零售商．主动全面合谋的规制对象是价格领导型制造商．制度约束下的被动全面合谋的规制对象则是制度本身。进一步地，本文针对上游制造商的合作策略与非合作策略．依据RPM实施动因和规制对象的不同，将RPM的规制路径分别解析为惩戒式规制路径、焦点式规制路径和豁免式规制路径。
작위일충종향공제수단，전수개격공제（RPM）피제조상빈번사용，성위파구쟁의적종향약속수단。근기합생원등구가유분기업재중국적개격롱단안건．경시파RPM추도풍구랑첨。본문상시대상유제조상RPM책략적실시동인진행이론해석：병이국내외반롱단규제안건판결적실천기준，토론RPM책략적규제대상여규제로경。연구표명：재상유제조상합모적정형하，RPM회도치교고적령수개，재배타성책략하，RPM칙회강저령수개；인이합모책략하적제조상RPM행위수요피규제；불과。부분합모정형하적규제대상시삼여합모적제조상화령수상．주동전면합모적규제대상시개격령도형제조상．제도약속하적피동전면합모적규제대상칙시제도본신。진일보지，본문침대상유제조상적합작책략여비합작책략．의거RPM실시동인화규제대상적불동，장RPM적규제로경분별해석위징계식규제로경、초점식규제로경화활면식규제로경。
As a kind of vertical controlling tool, resale price maintenance （RPM） is frequently used by manufacturers and becomes the one of the most controversy vertical restraints. In China, the recent antitrust case that nine powdered milk manufacturers including biostime controlled retail price of powdered milk product through the RPM arrangements between producers and retailers, left RPM the place where the wind and waves are highest alone. This paper explores the regulated factors of RPM strategy, combining the theory with the practices, and then analyses the regulated objects of RPM strategy, regarding the antitrust and regulation cases for RPM as an criteria. We find that RPM could facilitate manufacturers cartelizing, which leads to higher retail price, in contrast, as a tool of exclusion, RPM lowers retail price, therefore, finns＇ RPM behavior under the case of collusion should be regulated. In the case of the part-collusion, the regulated objects are manufacturers participating collusion and the retailers participating collusion. The regulated objects of initiative collusion of all are price-leading manufacturers, however, that of system-constraint collusion of all is the relevant RPM antitrust-immunity mechanism. Further, in view of the upstream manufacturers implanting RPM strategy, this study divides the regulated path of RPM into punitive-regulated path, regulated-focal path and immune-regulated path, according to the different implementing factors and the different regulated objects for RPM.