CAJ | 학술논문

横店影视文化产业经过18年的发展，已经拥有500多家影视企业，年营业额近百亿（不包括旅游）并形成了自己的特色。在当今众多新老影视基地的夹击下，横店影视的先发优势正在逐渐消失，横店影视文化产业该如何保持竞争优势？本文运用美国学者迈克尔·波特的“钻石模型”理论，从生产要素，需求状况，相关产业和支持产业，企业战略结构和同业竞争，政府和机遇等方面，围绕核心竞争力、基础竞争力、环境竞争力的提升，对横店影视文化产业竞争力的优劣进行分析研究，认为要提升竞争力，必须适应市场，调整战略，增强核心竞争力；必须集聚要素，完善产业，夯实基础竞争力；必须抓住机遇，争取政策，拓展环境竞争力。
횡점영시문화산업경과18년적발전，이경옹유500다가영시기업，년영업액근백억（불포괄여유）병형성료자기적특색。재당금음다신로영시기지적협격하，횡점영시적선발우세정재축점소실，횡점영시문화산업해여하보지경쟁우세？본문운용미국학자매극이·파특적“찬석모형”이론，종생산요소，수구상황，상관산업화지지산업，기업전략결구화동업경쟁，정부화궤우등방면，위요핵심경쟁력、기출경쟁력、배경경쟁력적제승，대횡점영시문화산업경쟁력적우렬진행분석연구，인위요제승경쟁력，필수괄응시장，조정전략，증강핵심경쟁력；필수집취요소，완선산업，항실기출경쟁력；필수조주궤우，쟁취정책，탁전배경경쟁력。
After 18 years of development, there are more than 500 film and television companies in Hengdian film and television cultural industry with annual turnover of nearly 10 billion RMB （ excluding travel） which has formed its own characteristics. In today＇ s fierce competition from many new and old film bases, the previous advantages of Hengdian film and television industry have gradually vanished, so how can Hengdian film and television industry still maintain competitiveness？ This paper, on the basis of Michael Porter＇ s theory of ＂diamond model＂, made an analysis of the competitiveness of Hengdian film and TV cultural industry with regard to the promotion of the core competitiveness, fundamental competitiveness, and environmental competitiveness from aspects of production elements, demand conditions, related industries and supporting industries, enterprise strategy, structure and competition, government and opportunities, etc. It holds that in order to increase competitiveness, Hengdian film and television industry must adapt to the market, adjust the strategy, enhance core competitiveness; it must cluster elements, improve the industry, and strengthen competitiveness; it must seize opportunities, strive for policy support, and expand environmental competitiveness.