CAJ | 학술논문

数据库营销这一贯彻现代营销管理理念的新型工具可加快市场资源的合理配置．理顺市场运行机制，促进县域经济的发展。当前河北省县域经济发展中存在着营销管理观念落后、市场拓展力较弱、产品市场影响力低、资源利用率低等问题。在这种情况下，应利用数据库营销的优势．健全“三农”信息服务体系；拓展县域市场渠道，提高市场运行效率；加大信息传播力度，优化乡镇中小企业发展环境。
수거고영소저일관철현대영소관리이념적신형공구가가쾌시장자원적합리배치．리순시장운행궤제，촉진현역경제적발전。당전하북성현역경제발전중존재착영소관리관념락후、시장탁전력교약、산품시장영향력저、자원이용솔저등문제。재저충정황하，응이용수거고영소적우세．건전“삼농”신식복무체계；탁전현역시장거도，제고시장운행효솔；가대신식전파력도，우화향진중소기업발전배경。
As a new tool implementing modem marketing management concept, database marketing can accelerate the rational allocation of market resources, rationalize the mechanism of market operation and promote country economy. Currently, there are many problems in course of country economy development, such as backward marketing management concept, weak market expansion, small product market influence and low resource utilization. Accordingly, based on the advantages of database marketing, methods should be taken to improve the information service system of the ＂issues of agriculture, farmer and rural area＂, expand country market channels, enhance market operating efficiency, increase information dissemination and optimize the township environment for small and medium enterprises.