CAJ | 학술논문

考虑市场需求为随机的两级供应链，以零售商是风险中性及公平中性决策者时的博弈结果为参照，研究零售商风险规避和公平关切对供应链运作的影响，并对由一个风险中性及公平中性的制造商和一个风险规避及公平关切的零售商组成的供应链提出了协调机制。研究结果表明，零售商风险规避和公平关切改变了批发价格和零售价格的定价策略，影响了零售商、制造商以及供应链整体的期望利润大小；对于一个风险中性及公平中性的制造商和一个损失规避及公平关切的零售商组成的供应链，可以设计恰当的收益共享契约来实现供应链的协调和优化。
고필시장수구위수궤적량급공응련，이령수상시풍험중성급공평중성결책자시적박혁결과위삼조，연구령수상풍험규피화공평관절대공응련운작적영향，병대유일개풍험중성급공평중성적제조상화일개풍험규피급공평관절적령수상조성적공응련제출료협조궤제。연구결과표명，령수상풍험규피화공평관절개변료비발개격화령수개격적정개책략，영향료령수상、제조상이급공응련정체적기망리윤대소；대우일개풍험중성급공평중성적제조상화일개손실규피급공평관절적령수상조성적공응련，가이설계흡당적수익공향계약래실현공응련적협조화우화。
Considering the market demand as a random two-level supply chain and game results while the retailer is risk neutral and fairness neutral as a reference. This paper studies how the preferences of risk-aversion and fairness concerns will influence the balancing strategy of the supply chain and comes up with optimization and coordination strategies for a retailer who not only is risk averse but also has fairness concerns. The results show that the retailer＇ s risk-aversion and fairness concerns would change the pricing strategy of wholesale and retail, and the expected profit of manufacturer, retailer and the entire supply chain are also influenced. For the supply chain with a manufacturer who is risk neutral and fairness neutral and a retailer who is risk averse and has fairness concerns, certain profit-sharing contracts can be designed to achieve profit Pareto improvement for both of them.