出版科学
齣版科學
출판과학
2014年
4期
81~84
,共null页
网络文学 出版产业链 资源整合
網絡文學 齣版產業鏈 資源整閤
망락문학 출판산업련 자원정합
Web literature; Publishing industry chain; Resource integrating
我国网络文学市场正处于由“渠道为王”向“内容为王”过渡的阶段，对于网络文学产业链的众多参与者而言，内容资源的有效整合是其获取市场制胜优势和构筑未来核心竞争力的关键所在。当前，我国网络文学产业链的内容资源整合模式主要有四种类型，但无论哪一种类型表现出来的质量和效益，整体上都堪称低下，为此需要从作者聚合、版权保护、个性化整合和其他产业内容资源融合等方面加以优化和改善。
我國網絡文學市場正處于由“渠道為王”嚮“內容為王”過渡的階段，對于網絡文學產業鏈的衆多參與者而言，內容資源的有效整閤是其穫取市場製勝優勢和構築未來覈心競爭力的關鍵所在。噹前，我國網絡文學產業鏈的內容資源整閤模式主要有四種類型，但無論哪一種類型錶現齣來的質量和效益，整體上都堪稱低下，為此需要從作者聚閤、版權保護、箇性化整閤和其他產業內容資源融閤等方麵加以優化和改善。
아국망락문학시장정처우유“거도위왕”향“내용위왕”과도적계단，대우망락문학산업련적음다삼여자이언，내용자원적유효정합시기획취시장제성우세화구축미래핵심경쟁력적관건소재。당전，아국망락문학산업련적내용자원정합모식주요유사충류형，단무론나일충류형표현출래적질량화효익，정체상도감칭저하，위차수요종작자취합、판권보호、개성화정합화기타산업내용자원융합등방면가이우화화개선。
The integration of content resource is the key to gain market priority and form future core competence for most of web literature industry chain involvers. Currently there exist four kinds of content resource integration in web literature industry chain mainly. However, in the whole our country＇ s web literature industry＇ s content resource integration now is situated in a very low level position. Aimed at improving it, some effective strategies with respect to these aspects, such as authors respect, copyright protection, personalizing integration and combination with other industries＇ content resource, should be come up with as soon as possible.
