出版科学
齣版科學
출판과학
2014年
4期
92~97
,共null页
图书出版产业链 贝塔斯曼集团 投资战略 企业经营
圖書齣版產業鏈 貝塔斯曼集糰 投資戰略 企業經營
도서출판산업련 패탑사만집단 투자전략 기업경영
Publishing chain evolution; Bertelsman Group; Corporate investment ;Corporate operating
信息传播技术发展，图书突破了纸质传播的瓶颈，图书出版产业链向“内容-产品-媒介”模式演进。图书出版企业贝塔斯曼集团加强了图书内容环节的投资，在印刷和物流等传统产业链环节进行持续均衡投资，在多媒介传播和数字图书平台等新型产业链环节进行重点投资。贝塔斯曼集团的投资，改善了资产结构，增加了营业收入，创造了企业价值。这为我国图书出版企业的发展提供了经验借鉴。
信息傳播技術髮展，圖書突破瞭紙質傳播的瓶頸，圖書齣版產業鏈嚮“內容-產品-媒介”模式縯進。圖書齣版企業貝塔斯曼集糰加彊瞭圖書內容環節的投資，在印刷和物流等傳統產業鏈環節進行持續均衡投資，在多媒介傳播和數字圖書平檯等新型產業鏈環節進行重點投資。貝塔斯曼集糰的投資，改善瞭資產結構，增加瞭營業收入，創造瞭企業價值。這為我國圖書齣版企業的髮展提供瞭經驗藉鑒。
신식전파기술발전，도서돌파료지질전파적병경，도서출판산업련향“내용-산품-매개”모식연진。도서출판기업패탑사만집단가강료도서내용배절적투자，재인쇄화물류등전통산업련배절진행지속균형투자，재다매개전파화수자도서평태등신형산업련배절진행중점투자。패탑사만집단적투자，개선료자산결구，증가료영업수입，창조료기업개치。저위아국도서출판기업적발전제공료경험차감。
With the development of information technology, the product of books has broken bottleneck of paper spreading. And the industrial chain of book publishing has turn into the new pattern which consists of content, products and media. Bertelsman, which is a leading publishing corporate in world, enhances investment content production, and makes sustained investment in traditional industrial chain such as printing and logistics. Meanwhile, Bertelsman Group also pays more money in new industrial chain, such as multimedia-spreading and digital book. The investment improved Bertelsman Group＇ s asset structur, revenue and creates enterprise value, which provides practical experience and useful reference for Chinese book publishing corporates.
