CAJ | 학술논문

文章构建了一个农产品电子商务物流识别模型，利用维度层因子结构模型和高阶因子结构模型对其进行了实证检验，结果表明该理论模型具有较高的信度和效度。采用模糊综合评价方法，结合来自226家企业数据对农产品电子商务物流发展水平进行了测度。得出三点重要结论，第一，该识别模型是一个描述农产品电子商务物流理论的合理框架结构，包含电子商务应用，信息化管理、物流信息技术和农产品物流功能四个维度层因子；第二，当前农产品电子商务物流发展水平还有较大的空间可以提升，而物流信息技术是提升过程中迫待解决的最关键问题；第三，电子信息技术应该契合农产品电商物流的整个过程，各流程环节需要协调统一才能高效率发挥物流功能。
문장구건료일개농산품전자상무물류식별모형，이용유도층인자결구모형화고계인자결구모형대기진행료실증검험，결과표명해이론모형구유교고적신도화효도。채용모호종합평개방법，결합래자226가기업수거대농산품전자상무물류발전수평진행료측도。득출삼점중요결론，제일，해식별모형시일개묘술농산품전자상무물류이론적합리광가결구，포함전자상무응용，신식화관리、물류신식기술화농산품물류공능사개유도층인자；제이，당전농산품전자상무물류발전수평환유교대적공간가이제승，이물류신식기술시제승과정중박대해결적최관건문제；제삼，전자신식기술응해계합농산품전상물류적정개과정，각류정배절수요협조통일재능고효솔발휘물류공능。
This study constructed an identification model of the e-commerce logistics of agricultural products. It was an empirical test by a dimension factor structure model and a high order factor structure model. The results show that the theoretical model has higher reliability and validity. With the data from 226 enterprises, we made a fuzzy comprehensive evaluation for the e-commerce logistics of agricultural products. Conclusions are as follows： first, the identification model is a rational theoretical framework for describing the e-commerce logistics of agricultural products, including four dimensions factors, the application of e-commerce, intormation management, logistics infurmation technology and logistics of agricultural products. Second, there is big room for improvement in the current agricultural e-commerce logistics development, and the logistics information technology is the key problem in the process of ascension. Third, the whole process of electronic information technology should fit the business logistics of agricuhural products. The process requires coordination of all phases for a more efficient logistics function.