CAJ | 학술논문

交感思维是人类一种基础的、直觉的思维方式,主要基于＂交感＂的认知模式,遵循相似律和触染律两个法则。相似律认为果必同因、相似相生,表面相似的事物共享一些基本特质;触染律认为事物＂本质＂可以在物体接触时传递,事物在脱离接触后仍可以继续发生相互作用。触染效应可以是正面的,也可以是负面的。交感效应已经在食物厌恶、消费者购物等行为中得到验证。今后研究应拓展交感思维的应用领域,提出更有效的弱化和抑制方法,并从意识、记忆、知觉、认知等信息加工层面对其进行深入探讨。
교감사유시인류일충기출적、직각적사유방식,주요기우＂교감＂적인지모식,준순상사률화촉염률량개법칙。상사률인위과필동인、상사상생,표면상사적사물공향일사기본특질;촉염률인위사물＂본질＂가이재물체접촉시전체,사물재탈리접촉후잉가이계속발생상호작용。촉염효응가이시정면적,야가이시부면적。교감효응이경재식물염악、소비자구물등행위중득도험증。금후연구응탁전교감사유적응용영역,제출경유효적약화화억제방법,병종의식、기억、지각、인지등신식가공층면대기진행심입탐토。
As part of the primitive, intuitive mode of human thought, sympathetic magical thinking （SMT） is a cognitive process based on the law of sympathetic magic which contains two basic laws, the law of similarity and the law of contagion. The law of similarity holds that ＂like causes like＂ and ＂appearance equals reality＂. In other words, things that resemble one another at a superficial level are perceived to share fundamental properties. The law of contagion holds that physical contact between the source and the recipient results in the transfer of ＂essence＂ from the source to the recipient and that the source and recipient can influence each other even after they disconnect. Note that the effect of contagion can be either positive or negative. The effects of SMT have been supported in some areas such as food disgust and consumer shopping. The future research on SMT should focus on areas other than food disgust and consumer shopping, strategies to mitigate the effects of SMT, and the information processing of SMT.