CAJ | 학술논문

服务承诺具有降低顾客的购买风险、降低顾客流失率、增强可靠感和安全感、提高服务质量等方面的作用，通过对单次博弈模型和重复博弈模型对偶遏关系型和长期合作关系型两种交易类型进行研究，建议服务机构应适当承诺并做到有诺必践，建议顾客充分收集信息并积极寻觅长期合作型关系的服务机构。
복무승낙구유강저고객적구매풍험、강저고객류실솔、증강가고감화안전감、제고복무질량등방면적작용，통과대단차박혁모형화중복박혁모형대우알관계형화장기합작관계형량충교역류형진행연구，건의복무궤구응괄당승낙병주도유낙필천，건의고객충분수집신식병적겁심멱장기합작형관계적복무궤구。
Service commitments can reduce customer＇ s sense of purchaseing risk, lower customer turnover rate, enhance the sense of reliability and security, and improve the quality of service. Through the study of the occasional transactions with a single game and long -term cooperation relationship transactions with a repeated game, some suggestions can be put forward that service agencies should make appropriate service commitments and achieve them and that customers should collect adequate information about service agencies, actively looking for long - term cooperative relations.