CAJ | 학술논문

媒介融合趋势下，传统媒体不断或正在向数字化、移动化、社交化转型。以微博为典范的自媒体微传播，凭借独特的传播特质，引领并变革着当下电视新闻的革故鼎新，并最终推动良性电视新闻场的建构。
매개융합추세하，전통매체불단혹정재향수자화、이동화、사교화전형。이미박위전범적자매체미전파，빙차독특적전파특질，인령병변혁착당하전시신문적혁고정신，병최종추동량성전시신문장적건구。
Under the trend of media convergence, traditional media is being continuously mobile, digital,communicational transformation. With its unique communication characteristics, microblog as exemplars of theWe-media is leading and changing the current television news reform, ultimately to promote the construction ofthe television news field.