CAJ | 학술논문

高校品牌是高校的办学理念、教学质量、科研水平逐步被社会认可的形象要件。社交网络已成为高校进行品牌宣传的强有力手段。提升高校品牌传播的策略有划分不同渠道的传播内容、建立统一的视觉标识、扩展网络传播渠道等。
고교품패시고교적판학이념、교학질량、과연수평축보피사회인가적형상요건。사교망락이성위고교진행품패선전적강유력수단。제승고교품패전파적책략유화분불동거도적전파내용、건립통일적시각표식、확전망락전파거도등。
The brand of university is granted by society through its schooling notion, the quality of education and scientific research. Social networks have become a powerful means of brand publicity of universities. The strategy of promoting the brand of university includes making different communication contents, establishing a uniform logo, extending the communication channel.