南京社会科学
南京社會科學
남경사회과학
Social Sciences in Nanjing
2014年
8期
123~129
,共null页
屏幕 屏幕媒体 视觉传播 传播变革 传播生态
屏幕 屏幕媒體 視覺傳播 傳播變革 傳播生態
병막 병막매체 시각전파 전파변혁 전파생태
screen ; screen media ; visual communication ; communication transformation ; communication ecology
本世纪以来,数字、网络、视觉传播技术下,一场基于屏幕的媒介话语和传播变革正在进行。较于传统非屏幕媒体,屏幕媒体缘其虚拟移动的视觉文化特质引动了即时互现、历时衔接和共时并置的视觉传播,并由此召唤以屏幕投放为主导、以屏幕接触为依据、以屏幕整合为模式和效果的传播生态系统。
本世紀以來,數字、網絡、視覺傳播技術下,一場基于屏幕的媒介話語和傳播變革正在進行。較于傳統非屏幕媒體,屏幕媒體緣其虛擬移動的視覺文化特質引動瞭即時互現、歷時銜接和共時併置的視覺傳播,併由此召喚以屏幕投放為主導、以屏幕接觸為依據、以屏幕整閤為模式和效果的傳播生態繫統。
본세기이래,수자、망락、시각전파기술하,일장기우병막적매개화어화전파변혁정재진행。교우전통비병막매체,병막매체연기허의이동적시각문화특질인동료즉시호현、력시함접화공시병치적시각전파,병유차소환이병막투방위주도、이병막접촉위의거、이병막정합위모식화효과적전파생태계통。
Since the beginning of this century, with the developments of digital, network and visual technologies, a screen-based media discourse and communication transformation has taken place. Compared with the traditional non-screen media, due to their own virtual and mobile visual peculiarities, screen media brought about the visual communication modes including the instant interaction, sequential connection and simultaneous juxtaposition, which call for an ecological communication system based on screen media.
