CAJ | 학술논문

城市文化旅游品牌演化经历孕育期、成长期、成熟期、成熟后期四个阶段，各个阶段皆呈现出异质的演变规律，其演化动力包含内源动力与外源动力，内源动力表现为各生物单元追求共生带来的回报；外源动力为外部政府的制度引力、外部城市文化旅游品牌建设带来的压力、消费者日益增长的文化消费拉力。城市文化旅游品牌包含选择机制、创新机制、生态平衡机制，选择机制主导着城市文化旅游品牌进化的方向；创新机制给予源源不断的能量补给；生态平衡机制增加了城市文化旅游品牌的生态耐受幅度，使其成为一个广适应性物种。
성시문화여유품패연화경력잉육기、성장기、성숙기、성숙후기사개계단，각개계단개정현출이질적연변규률，기연화동력포함내원동력여외원동력，내원동력표현위각생물단원추구공생대래적회보；외원동력위외부정부적제도인력、외부성시문화여유품패건설대래적압력、소비자일익증장적문화소비랍력。성시문화여유품패포함선택궤제、창신궤제、생태평형궤제，선택궤제주도착성시문화여유품패진화적방향；창신궤제급여원원불단적능량보급；생태평형궤제증가료성시문화여유품패적생태내수폭도，사기성위일개엄괄응성물충。
The evolution of urban cultural tourism brand experiences four stages： birth, growth, maturity, and post-maturity. Each stage of evolution is highly heterogeneous. The evolution power of urban cultural tourism brand includes internal and external source of power, the internal source of power is pursuit of symbiotic payoff from biological units, the external sources of power inelude institutional attraction from outside urban governments, pressure of building cultural tourism brand from other regions, and the pull strength from growing culture consumption. Urban cultural tourism brand includes selection mechanism, innovative mechanisms, and ecological balance mechanism. The selection mechanism dominates the evolution direction of urban cultural tourism brand, the innovative mechanism gives a steady energy supply, and ecological balance mechanism increases the magnitude of ecological tolerance of cultural tourism brand, making it a widely adaptable species.