CAJ | 학술논문

社会网络是小微企业获取资源的重要渠道。小微企业社会网络的构建受到众多因素的影响，在小微企业社会网络构建影响因素模型的基础上提出了相应的研究假设。通过对来自浙江台州120家小微企业的调查问卷进行了相关分析和回归分析，发现创业者个人特质中的个人主动性行为和社会技能对网络的构建会产生积极影响，小微企业资源的需求程度也会显著影响社会网络的构建，而创业环境中的市场环境则对小微企业社会网络构建存在消极影响，制度环境的影响作用没有得到验证。在此基础上提出了相应的管理建议和未来的研究展望。
사회망락시소미기업획취자원적중요거도。소미기업사회망락적구건수도음다인소적영향，재소미기업사회망락구건영향인소모형적기출상제출료상응적연구가설。통과대래자절강태주120가소미기업적조사문권진행료상관분석화회귀분석，발현창업자개인특질중적개인주동성행위화사회기능대망락적구건회산생적겁영향，소미기업자원적수구정도야회현저영향사회망락적구건，이창업배경중적시장배경칙대소미기업사회망락구건존재소겁영향，제도배경적영향작용몰유득도험증。재차기출상제출료상응적관리건의화미래적연구전망。
Social network is one of the important channels for small ＆ micro enterprises to acquire resources. Many factors will influence the construction of social network of small ＆ micro enterprises. Based on the concept model, this paper constructs research hypothesis. On the base of questionnaires from 120 small ＆ micro enterprises in Taizhou, Zhejiang province, relying on the correlation analysis and regression analysis, it finds that entrepreneurs＇ individual initiative behavior and social skills have a positive impact on the construction of social network, the degree of small ＆ micro enterprises＇ resource demand significantly affects the construction of social net- work, while market environment have a negative effect, and the influence of the institutional environment is not verified. On these con- clusions, this paper puts forward corresponding management proposals and future research prospects.