CAJ | 학술논문

为了研究网络社区成员进行比特产品非商品交换的目的和所能获得的交换价值，基于交换价值的测度分析构建比特产品非商品交换机制模型，然后通过仿真研究影响交换价值实现的因素及其作用．结果表明，比特产品的原创者初始愿意投入的时间、愿意等待的比特产品“交换传播阶段”时间、传播者兴趣驱动所占比重以及信心阶段中的“信任时间”因素对产品最终的使用规模和原创者能够获得的交换价值有正向影响的作用；而传播者传播比特产品需要的时间以及产品的网络外部性强度则对产品最终的使用规模和原创者能够获得的交换价值有负向影响的作用．
위료연구망락사구성원진행비특산품비상품교환적목적화소능획득적교환개치，기우교환개치적측도분석구건비특산품비상품교환궤제모형，연후통과방진연구영향교환개치실현적인소급기작용．결과표명，비특산품적원창자초시원의투입적시간、원의등대적비특산품“교환전파계단”시간、전파자흥취구동소점비중이급신심계단중적“신임시간”인소대산품최종적사용규모화원창자능구획득적교환개치유정향영향적작용；이전파자전파비특산품수요적시간이급산품적망락외부성강도칙대산품최종적사용규모화원창자능구획득적교환개치유부향영향적작용．
In this paper we studied the exchange purpose and exchange value of bit-products betweenusers in the online community. Based on the exchange value measurement, we established the model of no-commodity exchange. The simulation results show that the coverage scale of bit-products and the quantityof exchange value which the creator gained have been positively affected by the initial producing time thatthe creator invested to bit-products, the length of tittle the creator wait to obtain the exchange value, theproportion of transfer emotion driven by interest and the trust time of exchange relationship in confidencestage. Meanwhile, when the transmitting time and the network externality of bit-products decrease, thecoverage scale of bit-products and the quantity of exchange value the creator gained have increased.