CAJ | 학술논문

文章针对数字媒体出版策略的选择，结合社会学理论，分析了社会资本对基于社交网络的数字媒体出版的影响。主要从社会资本的三个维度及数字媒体的特征进行剖析，其中社会资本的结构维影响到数字媒体的社交网络架构，一类为开放性平台，另一类为封闭性平台，数字媒体的出版可以选择与之相适应的平台；社会资本的认知维提倡的是知识共享，数字媒体的出版应在虚拟社区共享机制的基础上对一些共享产品进行准确的定位；社会资本的关系维强调行动者的互动，数字媒体的出版应以此为出发点，构建良好的用户互动模式，结合线上与线下的有机互动，使数字出版取得更好的成效。
문장침대수자매체출판책략적선택，결합사회학이론，분석료사회자본대기우사교망락적수자매체출판적영향。주요종사회자본적삼개유도급수자매체적특정진행부석，기중사회자본적결구유영향도수자매체적사교망락가구，일류위개방성평태，령일류위봉폐성평태，수자매체적출판가이선택여지상괄응적평태；사회자본적인지유제창적시지식공향，수자매체적출판응재허의사구공향궤제적기출상대일사공향산품진행준학적정위；사회자본적관계유강조행동자적호동，수자매체적출판응이차위출발점，구건량호적용호호동모식，결합선상여선하적유궤호동，사수자출판취득경호적성효。
This article, aiming at the relection of digital media publishing strategy and combining the theory of sociology, an- alyzes the impact of the social capital on digital media publishing based on social network. It carries out the study mainly from the three dimensions of social capital and the characteristics of digital media. Among them, the structure dimension of social capital has an effect on the social network framework of the digital media. There are two types of platforms, open or closed. Dig- ital media publishing can select the corresponding platform. Second, the cognitive dimension of social capital promotes the sharing of knowledge. The publication of the digital media should make the accurate positioning to some shared products on the basis of virtual community sharing mechanism. Third, the relationship dimension of social capital emphasizes the interaction among actors. It should be the starting point to build a positive interaction among users, and combine the organic interaction of online and offline. Then, they will make digital publishing achieve better results.