CAJ | 학술논문

在核心企业与供应商集群的渠道关系情境下探讨连带责任治理对机会主义行为的作用，将网络中心性和使用渠道权力纳入连带责任治理研究框架，考察二者对机会主义行为的影响以及对连带责任与机会主义行为之间关系的调节效应。以一家出口企业的供应商集群为研究对象，获得82个连带责任小组样本共246个被调查者的调查数据，应用SPSS19．0软件和层级回归法对研究假设进行检验。研究结果表明，供应商之间的连带责任对其机会主义行为有显著的抑制作用；供应商领导者的网络中心性负向影响其他供应商成员的机会主义行为，并强化连带责任对机会主义行为的抑制作用；核心企业通过使用渠道权力负向影响供应商集群的机会主义行为，但会弱化连带责任对机会主义行为的抑制作用。
재핵심기업여공응상집군적거도관계정경하탐토련대책임치리대궤회주의행위적작용，장망락중심성화사용거도권력납입련대책임치리연구광가，고찰이자대궤회주의행위적영향이급대련대책임여궤회주의행위지간관계적조절효응。이일가출구기업적공응상집군위연구대상，획득82개련대책임소조양본공246개피조사자적조사수거，응용SPSS19．0연건화층급회귀법대연구가설진행검험。연구결과표명，공응상지간적련대책임대기궤회주의행위유현저적억제작용；공응상령도자적망락중심성부향영향기타공응상성원적궤회주의행위，병강화련대책임대궤회주의행위적억제작용；핵심기업통과사용거도권력부향영향공응상집군적궤회주의행위，단회약화련대책임대궤회주의행위적억제작용。
In the context of channel relationship between the core enterprise and its cluster of suppliers, this paper explores theeffect of joint liability governance on opportunistic behaviors. Network centrality and exercise of channel power are combined intothe research framework of joint liability governance to examine their direct effects on opportunistic behaviors and their moderatingeffects on the relationship between joint liability and opportunistic behaviors. Through investigating the cluster of suppliers of anexport enterprise, samples of 82 joint liability teams （ a total of 246 respondents） were collected. SPSS19.0 software and hierar-chical regression method were employed to test the research hypotheses. Research results show that joint liability among suppliershas an inhibiting effect on their opportunistic behaviors. Network centrality of supplier leader negatively affects opportunistic be-haviors of other supplier members, and strengthens the inhibiting effect of joint liability on opportunistic behaviors. Exercisingchannel power by the core enterprise negatively affects suppliers＇ opportunistic behaviors, but weakens the inhibiting effect ofjoint liability on opportunistic behaviors.