CAJ | 학술논문

在创意经济时代,发展文化产业不能仅仅停留在文化的物质层面。要发展陶瓷文化产业,更不能简单地将个人创意融合于陶瓷产品。要实现陶瓷文化产业的真正可持续发展,本质上还是要深入分析企业文化创新的精神内涵。由此,基于陶瓷文化产品创新特性的发展现状和兰卡斯特（Lancaster）模型,从产品特性“光谱”的角度去剖析陶瓷文化产品创新特性设计过程中存在的问题,并提出陶瓷文化产品创新特性设计的对策,从而实现蕴藏在广大民众间的非物质文化的传承与创新。
재창의경제시대,발전문화산업불능부부정류재문화적물질층면。요발전도자문화산업,경불능간단지장개인창의융합우도자산품。요실현도자문화산업적진정가지속발전,본질상환시요심입분석기업문화창신적정신내함。유차,기우도자문화산품창신특성적발전현상화란잡사특（Lancaster）모형,종산품특성“광보”적각도거부석도자문화산품창신특성설계과정중존재적문제,병제출도자문화산품창신특성설계적대책,종이실현온장재엄대민음간적비물질문화적전승여창신。
In the era of creative economy, the development of cultural industry can not only stay at the cultural material level. To develop ceramic cultural industries can not simply integrate individual creativity into ceramic products. To achieve true sustainable development of ceramics cultural industries must in essence further study the spirit connotation of enterprise culture innova- tion. Thus, based on the development status of innovative designs of the ceramic cultural products and Lancaster model, from the perspective of product characteristics, that is ＂ spectrum＂, this paper analyzes the existing problems in the innovative design process of ceramic cultural products and proposes the countermeasures of the innovative designs of ceramic cultural products to achieve the heritage and innovation of the non - material culture hidden among the general population.