CAJ | 학술논문

将Rabin构建的同时包含物质效用和“动机公平”的效用函数引入在供货频次和需求配比视角下构建的供应链模型,研究供应方间的“互惠性”非理性行为。研究表明：考虑动机公平后,供应方会获得更为均等的需求配比;需求方只要与动机公平偏好程度尽可能大的供应方合作,就能尽可能地降低仓储成本。
장Rabin구건적동시포함물질효용화“동궤공평”적효용함수인입재공화빈차화수구배비시각하구건적공응련모형,연구공응방간적“호혜성”비이성행위。연구표명：고필동궤공평후,공응방회획득경위균등적수구배비;수구방지요여동궤공평편호정도진가능대적공응방합작,취능진가능지강저창저성본。
This paper introduces the utility function including material effect and motivation fairness which is constructed by Rabin into the sup- ply chain model based on delivery frequency and demand allocation, and researches the supplier＇s reciprocal irrational behaviors. The result shows as follows ： under the condition of motivation fairness,the supplier is able to get more equal demand allocation ~ the customer could decrease the inventory cost through cooperating with the supplier with reciprocal preferences.