CAJ | 학술논문

基于实证调研数据和计划行为理论,运用结构方程模型对农户农药残留的行为态度、主观规范及知觉行为控制进行了系统探究。结果显示：农户在农药施用方面起决定作用的因素按影响力大小排序依次为生存理性、经济理性和价值理性,同时,农户对于施用农药的行为态度、主观规范及知觉行为控制之间相互传导,并对农药施用的行为意向具有直接影响。
기우실증조연수거화계화행위이론,운용결구방정모형대농호농약잔류적행위태도、주관규범급지각행위공제진행료계통탐구。결과현시：농호재농약시용방면기결정작용적인소안영향력대소배서의차위생존이성、경제이성화개치이성,동시,농호대우시용농약적행위태도、주관규범급지각행위공제지간상호전도,병대농약시용적행위의향구유직접영향。
Based on the empirical survey data, from the perspective of the theory of planned behavior, this paper explored farmers＇ subjective cognition, attitude and behavior towards pesticide residue by using factor analysis and structural equation model. Result shows that subsistence rationality, economic rationality and value rationality had significant impact on farmer pesticides cognition successively. Meanwhile, there are mutual transfers between farmers＇ cognition, attitude and subjective norm towards pesticide application, and influence their behavior intention directly.