泉州师范学院学报
泉州師範學院學報
천주사범학원학보
Journal of Quanzhou Normal College
2014年
4期
29~32
,共null页
全民健身 品牌赛事 泉州 篮球赛
全民健身 品牌賽事 泉州 籃毬賽
전민건신 품패새사 천주 람구새
nationwide body-building： brand competitions ; Quanzhou ; basketball match
采用文献资料法、访谈法、逻辑分析等方法,以泉州市“百队千场篮球赛”为例,对泉州市塑造全民健身品牌赛事的形成因素进行分析和探讨。研究认为：百队千场篮球赛对打造我国全民健身品牌赛事的启示是政府的政策与支持是重要的政治推动力和保障;项目的普适性是重要支撑;多渠道的资金筹集是的经济保障;组织管理是核心要素;场地设施是基础条件;现代传媒是重要手段。
採用文獻資料法、訪談法、邏輯分析等方法,以泉州市“百隊韆場籃毬賽”為例,對泉州市塑造全民健身品牌賽事的形成因素進行分析和探討。研究認為：百隊韆場籃毬賽對打造我國全民健身品牌賽事的啟示是政府的政策與支持是重要的政治推動力和保障;項目的普適性是重要支撐;多渠道的資金籌集是的經濟保障;組織管理是覈心要素;場地設施是基礎條件;現代傳媒是重要手段。
채용문헌자료법、방담법、라집분석등방법,이천주시“백대천장람구새”위례,대천주시소조전민건신품패새사적형성인소진행분석화탐토。연구인위：백대천장람구새대타조아국전민건신품패새사적계시시정부적정책여지지시중요적정치추동력화보장;항목적보괄성시중요지탱;다거도적자금주집시적경제보장;조직관리시핵심요소;장지설시시기출조건;현대전매시중요수단。
Adopting literature method, interview method and logic analysis and taking ＂one hundred teams and one thousand games＂ in Quanzhou as example, the paper discusses the forming factors of how to shape the brand competitions of nationwide body-building. The enlightment from the basketball matches to the brand competition fo nationwide body-building includes the following aspects：Supports from local goverment are the basis guarantee, the populaxity of the projects are important supports,and a multide fund-raising channel is the its econonical guarantee.It is believed that management is the core element,infrastructure is the basic condition, modern media is the important means.
