CAJ | 학술논문

关系的概念是社会网络分析的核心,关系强度的测量建立在强弱关系理论基础之上,随着在线社交网络的发展,关系的细分更加必要,三维关系模型旨在改进静态、二元的强弱关系模式,从三个维度对关系强度进行重新构造,即心理维度、结构维度及工具维度。应用文献分析和实证分析的方法,建立了在线网络中的关系测量模型,结果表明,通过量化在线网络中用户的互动行为,可以将每个维度的关系强度归一化为[0,1]的连续变量,同现有方法相比,三维关系可以细分关系图谱,在设计SNS功能、隐私控制、朋友推荐及信息扩散等方面,三维关系模型无疑具有重要的理论指导作用。
관계적개념시사회망락분석적핵심,관계강도적측량건립재강약관계이론기출지상,수착재선사교망락적발전,관계적세분경가필요,삼유관계모형지재개진정태、이원적강약관계모식,종삼개유도대관계강도진행중신구조,즉심리유도、결구유도급공구유도。응용문헌분석화실증분석적방법,건립료재선망락중적관계측량모형,결과표명,통과양화재선망락중용호적호동행위,가이장매개유도적관계강도귀일화위[0,1]적련속변량,동현유방법상비,삼유관계가이세분관계도보,재설계SNS공능、은사공제、붕우추천급신식확산등방면,삼유관계모형무의구유중요적이론지도작용。
The concept of ＂Tie＂ is the core of Social Network Analysis, and its mez~umment is based on Granovetter＇s theory ＂The Strength of Weak Ties＂. With the rapid growth of online social networks, it is necessary to refine the types of online relations. The paper aimed to improve the static, twodimensional structures by means of reconstructing the three - dimensional tie strengths model, which was constructed by three dimensions： the psychological dimension, the structural dimension and the tool dimension. An online measurement model was demonstrated by empirical research, results show that tie can be modeled as a continuous value of [0,1]by the measurement of interactive behavior of online network users. Compared with the strong and weak tie strength model, three- Dimensional Tie Strengths Model enjoys mere advantages in refining social media design elements, as well as plays a theoretical guide role in following aspects, such as： SNS function design, privacy controls, friend introduction and information pfiofitization.