改革与战略
改革與戰略
개혁여전략
Reformation & Strategy
2014年
9期
86~89
,共null页
高铁时代 旅游消费行为 影响机制
高鐵時代 旅遊消費行為 影響機製
고철시대 여유소비행위 영향궤제
high-speed rail era; tourist＇ behavior; impact mechanism
文章以旅游大省海南省为例，从决策制定模型、行为实施模型、效果反馈模型三大模型出发，以静动态的角度系统地看待旅游消费行为，系统地归纳并揭示高铁时代游客行为变化的影响机制，研究高铁旅游市场机制体内的供求、价格、竞争等要素之间互相联系及作用机理，丰富和发展高铁旅游行业市场竞争资源配置内容。
文章以旅遊大省海南省為例，從決策製定模型、行為實施模型、效果反饋模型三大模型齣髮，以靜動態的角度繫統地看待旅遊消費行為，繫統地歸納併揭示高鐵時代遊客行為變化的影響機製，研究高鐵旅遊市場機製體內的供求、價格、競爭等要素之間互相聯繫及作用機理，豐富和髮展高鐵旅遊行業市場競爭資源配置內容。
문장이여유대성해남성위례，종결책제정모형、행위실시모형、효과반궤모형삼대모형출발，이정동태적각도계통지간대여유소비행위，계통지귀납병게시고철시대유객행위변화적영향궤제，연구고철여유시장궤제체내적공구、개격、경쟁등요소지간호상련계급작용궤리，봉부화발전고철여유행업시장경쟁자원배치내용。
This paper takes tourism province - Hainan Province for an instance, mainly using research model of consumer behavior change to study from decision-making model, behavior implementation model, and the feedback model. In systematic view of the three sequences from the static and dynamic aspect to research tourist consumption behavior, systematically summarize and reveal the affecting mechanism of tourist＇ behavior change in high- speed rail era, exploring the elements such as supply and demand mechanisms in the body, prices, competition and so on of mutual contacts and influence in the high-speed rail travel market, and to enrich and develop the theory content for competitive resource allocation in high-speed rail travel industry.
