CAJ | 학술논문

如何及时、准确、有效地将廉政政策传播到位，既是廉政政策研究的薄弱环节，也是廉政政策执行不力的重要原因。我国既有廉政政策传播模式无论是在传播渠道、传播媒介、传播内容等方面都存在明显的缺陷。为了突破现有传播模式缺陷，提升廉政政策传播效果，必须因应新情况、新问题，大力推进廉政政策传播模式的创新：一是充分利用现代新媒体技术，导入全媒体联动传播模式；二是大胆进行传播内容创新，增强政策传播实际效果；三是构建政府、媒体、公众三方良性互动的政策传播新模式。
여하급시、준학、유효지장렴정정책전파도위，기시렴정정책연구적박약배절，야시렴정정책집행불력적중요원인。아국기유렴정정책전파모식무론시재전파거도、전파매개、전파내용등방면도존재명현적결함。위료돌파현유전파모식결함，제승렴정정책전파효과，필수인응신정황、신문제，대력추진렴정정책전파모식적창신：일시충분이용현대신매체기술，도입전매체련동전파모식；이시대담진행전파내용창신，증강정책전파실제효과；삼시구건정부、매체、공음삼방량성호동적정책전파신모식。
How to spread the incorrupt policy in place timely , accurately and effectively does not get enough attention of the Party and government .It is not only the weak link of policy research , but also the important reason for the weak execution of incorrupt policy .There are obvious defects in China＇s present propagation modes of incor-rupt policy in the terms of communication channels , the media, and the dissemination of the contents .To resolve the defects and improve the effect of incorrupt policy , we must innovate the modes of policy propagation to adapt to new situations, firstly, introducing all-media-linkage communication mode , secondly, innovating the content of communication;thirdly , constructing the mode of positive interaction among the government , media and the public .