CAJ | 학술논문

基于泰国国家官方2008～2013年的统计资料．计算年际变动指数、年际集中指数、月际变动指数、地理集中指数和运用BCG矩阵模型对泰国入境旅游市场时空结构进行分析。研究发现：泰国入境旅游人数和外汇收入在波动中呈现加速增长态势；亚洲和欧洲成为最大，也是最具有活力的洲际市场；中国、俄罗斯、印度尼西亚和越南则成为最具活力的客源国；容源市场季节性总体不明显；游客地理集中度持续快速上升；中国、马来西亚、日本和韩国是泰国入境旅游的主要客源国，也是明星或金牛市场。
기우태국국가관방2008～2013년적통계자료．계산년제변동지수、년제집중지수、월제변동지수、지리집중지수화운용BCG구진모형대태국입경여유시장시공결구진행분석。연구발현：태국입경여유인수화외회수입재파동중정현가속증장태세；아주화구주성위최대，야시최구유활력적주제시장；중국、아라사、인도니서아화월남칙성위최구활력적객원국；용원시장계절성총체불명현；유객지리집중도지속쾌속상승；중국、마래서아、일본화한국시태국입경여유적주요객원국，야시명성혹금우시장。
Based on the Thai official statistical data from 2008 to 2013 , this paper calculates the index of interannual change, the index of interannual concen- tration, the index of intermonth change, the index of geographic concentration and makes an analysis on the time and space structure of the inbound tourism market in Thailand with BCG matrix model. The study finds that the visitors＇ number and foreign exchange income of inbound tourism in Thailand have shown a trend of quick increase in fluctuation. Asia and Europe have become the largest and the most active intercontinental market. China, Russia, Indonesia and Vietnam are the most vigorous source countries of tourists. The seasonal characteristics of tourist source market are not overall obvious. The index of geographic concentration displays a rapid and continuous rise. China, Malaysia, Japan and South Korea are the main source countries of tourists for the inbound tourism of Thailand and also the star or bull market.