CAJ | 학술논문

公信力是慈善组织的灵魂，但当前国内慈善组织的丑闻事件层出，不仅沉重打击了慈善组织在公众心中的神圣形象，而且在一定程度上严重影响了慈善组织的长远发展。因此，对慈善组织的公信力流失问题进行研究，具有重要的理论和实践意义。综合国内外学者的观点，其研究的重点集中在慈善组织公信力的内涵、公信力流失的原因、公信力评估及公信力的重塑路径4个方面。这些研究为我们反思慈善组织公信力流失现象以及加强监管、重塑慈善组织的公众形象提供了很好的学术基础。
공신력시자선조직적령혼，단당전국내자선조직적축문사건층출，불부침중타격료자선조직재공음심중적신골형상，이차재일정정도상엄중영향료자선조직적장원발전。인차，대자선조직적공신력류실문제진행연구，구유중요적이론화실천의의。종합국내외학자적관점，기연구적중점집중재자선조직공신력적내함、공신력류실적원인、공신력평고급공신력적중소로경4개방면。저사연구위아문반사자선조직공신력류실현상이급가강감관、중소자선조직적공음형상제공료흔호적학술기출。
Credibility is the soul of charitable organizations. The series of charitable scandals that broke out in recent years have not only harmed the noble image of charitable organizations in public, but also affected the long-term development of these institutions. Therefore, research on the decline of credibility of charitable organizations has important significance in both theory and practice. A review of research finds that domestic and foreign scholars generally focus their studies on the four aspects： connotation of credibility of charitable organizations, causes of decline of the credibility, evaluation criteria of the credibility and approach to reshape the credibility. These studies provide a good academic foundation for further inquiry into the credibility decline and rebuilding of the public image of charitable organizations.