CAJ | 학술논문

探讨体育市场在各类体育资源配置中的决定性作用，以求推动我国体育事业实现新发展。研究认为，体育市场“基础性作用”导向下体育发展在思路、定位、供求、投融资和政策等问题上仍然存在局限与困境，践行市场在体育资源配置中起“决定性作用”，对促进和指导体育实践具有积极的意义，将直接决定我国未来体育发展的定位、体制改革及路径设计。为此，应当增强市场意识，按市场需求和市场规律谋划体育转型升级；坚持市场化方向，积极推进运动项目市场化改革；培育多元化的市场主体，完善社会力量参与体育的体制机制；优化市场环境，拓展体育融资渠道；推进政府职能转变，满足政府、市场的双向设计；完善制度供给，为体育改革与发展提供有力的制度保障。
탐토체육시장재각류체육자원배치중적결정성작용，이구추동아국체육사업실현신발전。연구인위，체육시장“기출성작용”도향하체육발전재사로、정위、공구、투융자화정책등문제상잉연존재국한여곤경，천행시장재체육자원배치중기“결정성작용”，대촉진화지도체육실천구유적겁적의의，장직접결정아국미래체육발전적정위、체제개혁급로경설계。위차，응당증강시장의식，안시장수구화시장규률모화체육전형승급；견지시장화방향，적겁추진운동항목시장화개혁；배육다원화적시장주체，완선사회역량삼여체육적체제궤제；우화시장배경，탁전체육융자거도；추진정부직능전변，만족정부、시장적쌍향설계；완선제도공급，위체육개혁여발전제공유력적제도보장。
The paper explores the decisive role of sports market in the allocation of all kinds of sports resources in order to realize the new development of China＇s sports. The research believes that there are still limitations and difficul-ties in the thinking, orientation, supply and demand, investment and financing and policies under the guidance of mar-ket＇s ＂ basic function＂ . The belief of the “decisive role” of market in the allocation of sports resources plays a positive part in sports practice, which directly decides the positioning, system reform and design of China＇s future sports devel-opment. Therefore, a series of suggestions and countermeasures are discussed in the paper.