CAJ | 학술논문

本文通过理论与实证相结合研究发现,企业社会资本、道德资本对客户稳定关系维护具有正的影响效应;企业道德资本对社会资本具有正的影响效应;企业道德资本对社会资本与企业客户稳定关系间具有调节效应。本文的主要理论贡献在于,为社会资本和企业客户稳定关系维护的关系模型输入了非常有价值的元素,同时也首次尝试用定性与定量相结合的方式对社会资本、道德资本与企业客户稳定之间的关系进行了有益探索。本文的主要实践贡献在于,警示那些拥有广泛社会资源的大企业,更要注重自己的道德伦理建设,履行社会责任,否则可能造成一损俱损的局面。
본문통과이론여실증상결합연구발현,기업사회자본、도덕자본대객호은정관계유호구유정적영향효응;기업도덕자본대사회자본구유정적영향효응;기업도덕자본대사회자본여기업객호은정관계간구유조절효응。본문적주요이론공헌재우,위사회자본화기업객호은정관계유호적관계모형수입료비상유개치적원소,동시야수차상시용정성여정량상결합적방식대사회자본、도덕자본여기업객호은정지간적관계진행료유익탐색。본문적주요실천공헌재우,경시나사옹유엄범사회자원적대기업,경요주중자기적도덕윤리건설,리행사회책임,부칙가능조성일손구손적국면。
This paper introduces the element of moral capital into maintenance of the relationship between social capital and customer stability and then investigates moral capital＇s performance. This paper combines theoretical and empirical study and then finds that corporate social capital and moral capital have a positive effect on maintaining the customer relationship stability; corporate moral capital has a positive effect on social capital and has a regulating effect between social capital and maintaining the customer relationship stability. The main practical contribution of the article is that it＇s a warning to those large enterprises with extensive social resources that must focus on their moral and ethical development and social responsibility.