CAJ | 학술논문

商标合理使用制度作为知识产权权利限制体系中非常重要的一项内容，在平衡权利人“私权利”与“公权利”、解决司法实践中侵权纠纷诸方面发挥着重要作用。本着这一立法原意，从网络宣传中商标合理使用的一则案例入手，阐述商标合理使用的概念、特征、类型等，特别是对几个具体案件判断标准的法律界定，以期为相关的司法实践提供一个可借鉴的范例。
상표합리사용제도작위지식산권권리한제체계중비상중요적일항내용，재평형권리인“사권리”여“공권리”、해결사법실천중침권규분제방면발휘착중요작용。본착저일입법원의，종망락선전중상표합리사용적일칙안례입수，천술상표합리사용적개념、특정、류형등，특별시대궤개구체안건판단표준적법률계정，이기위상관적사법실천제공일개가차감적범례。
For all its importance in the system of limitations on intellectual property rights,as an ef-fective measure to limit the rights to the exclusive use of a trademark,the system of fair use of trade-marks plays a vital role in keeping balance between“the personal rights”and“the public rights”of the owners involved,and in settling practical legal disputes over right infringement as well. In agree-ment with the above-mentioned legislative purposes,starting with a case of the fair use of a trademark triggered by an internet promotion,the study group expounds the concept,the characteristics,the classification of the fair use of trademarks,and especially the legal criteria for adjudicating several factual disputes,which aims to provide relative legal practice with a referential example.