CAJ | 학술논문

文章梳理了流动性、认同与媒介研究等理论,搭建分析框架,选取众筹网站——＂点名时间＂中为实现背包旅游而发起筹集资金的4个项目,对4名＂背包客＂在网络中的资料进行了文本分析,并选择了目标受众进行深度访谈,从而兼顾自我认同和他人认同两方面内容。研究结果发现：网络＂签名档＂的描述有力凸显了流动性所代表的自由、独立意义;网络媒体制造了流动的＂真实感＂,为受众建立了视觉感知—共同在场—赋予意义的认同过程;网络跨越了地域、边界的限制,以＂群体追梦＂这种不受边界约束的基调进行情感呼吁,获得了被访者的高度认同。研究结论建议,应重视网络如何建构＂背包客＂的＂流动性＂并且使其获得认同,藉此加深理解流动性加剧的社会环境所引起的社会关系及社会心理变化。
문장소리료류동성、인동여매개연구등이론,탑건분석광가,선취음주망참——＂점명시간＂중위실현배포여유이발기주집자금적4개항목,대4명＂배포객＂재망락중적자료진행료문본분석,병선택료목표수음진행심도방담,종이겸고자아인동화타인인동량방면내용。연구결과발현：망락＂첨명당＂적묘술유력철현료류동성소대표적자유、독립의의;망락매체제조료류동적＂진실감＂,위수음건립료시각감지—공동재장—부여의의적인동과정;망락과월료지역、변계적한제,이＂군체추몽＂저충불수변계약속적기조진행정감호우,획득료피방자적고도인동。연구결론건의,응중시망락여하건구＂배포객＂적＂류동성＂병차사기획득인동,자차가심리해류동성가극적사회배경소인기적사회관계급사회심리변화。
The convergence of online world and reality has provided new situations and methods for people seeking identifications. In the Internet age, backpackers and their practices have gained abundant popularity and attention, which have even given rise to a new life style. The Internet provides more focused and multi-dimensional ways of engaging to backpackers who used to be quite peripheral at the media scene. Yet, there haven＇t been enough academic discussions about backpackers＇ online presentations and their meanings to the potential audiences, which fall short of helping us to understand better this rising consumption trend.This study, by looking at backpackers＇ online communication strategies and collecting audience responses, tries to catch the meanings of backpacker behavior and their identification process. The study reviews theories from mobility studies, identification and media studies so as to build up an analytic frame. By using this frame, researchers chose 4 cases of crowd- funding for a travel project from www.demohour.com, following the purposeful sampling standard of＂travelling alone＂, ＂using multi-media means of presentation＂, and＂successfully getting fund support＂. Also, in order to obtain complete and first- hand responses from audiences who may read the contents of backpackers online Communication, researchers talked to the website management staff to locate targeted groups. Then,researchers chose 2 students who were interested in backpacking and 2 employed people by asking volunteers online who ever supported such crowd-funding projects to do in-depth interviews.Researchers made textual analysis on backpackers＇ online profiles and did in- depth interviews with some interviewees. Researchers found that firstly, differentiations between backpackers＇ travel identities and their real identities stated in online signatures have highlighted a sense of mobility with meanings of independence and freedom; secondly, the internet has made＂moving＂with a sense of realness by using visual strategies, such as a moving camera, a long and bare road, to provide a sense of co-presence, so that those backpackers can successfully invite viewers to a common ground to make the identification process; thirdly, the internet has made an emotional appeal of＂pursuing dreams＂for an imagined audience who feel they have a lot of constraints on their mobility in reality. This has gained strong and unanimous feedback from the interviewers, thus reinforcing their recognition of backpackers identity. The research conclusions suggest we need to pay attention to the visual and linguistic features that backpackers use to construct their self identities. Also, we need to be aware that internet itself has become part of a more mobilized society, by analyzing different groups using the internet, we can more fully understand the changing social relations and psychologies caused by a more mobile society.