系统工程理论与实践
繫統工程理論與實踐
계통공정이론여실천
Systems Engineering—Theory & Practice
2014年
11期
2872~2880
,共null页
杨丰梅 李梦 田歆 李健 丁玉章
楊豐梅 李夢 田歆 李健 丁玉章
양봉매 리몽 전흠 리건 정옥장
购物篮分析 关联规则 频繁项目集 商业智能 邻接矩阵
購物籃分析 關聯規則 頻繁項目集 商業智能 鄰接矩陣
구물람분석 관련규칙 빈번항목집 상업지능 린접구진
market basket analysis; association rules; frequent itemsets; business intelligence; adjacencymatrix
基于关联规则的购物篮分析对实体或在线零售企业改善品类管理、优化门店布局陈列、实现关联促销与推荐等起着重要作用.本文针对企业需求,应用邻接矩阵和截矩阵技术,提出了挖掘商品关联性的AC算法和进一步求频繁k-项集的M-AC算法,证明了这类方法运算简单,应用成本低,具有记忆性质,当数据更新时,无须重新运算.通过在零售企业的成功应用,论证了这种商品关联度分析方法的有效性.
基于關聯規則的購物籃分析對實體或在線零售企業改善品類管理、優化門店佈跼陳列、實現關聯促銷與推薦等起著重要作用.本文針對企業需求,應用鄰接矩陣和截矩陣技術,提齣瞭挖掘商品關聯性的AC算法和進一步求頻繁k-項集的M-AC算法,證明瞭這類方法運算簡單,應用成本低,具有記憶性質,噹數據更新時,無鬚重新運算.通過在零售企業的成功應用,論證瞭這種商品關聯度分析方法的有效性.
기우관련규칙적구물람분석대실체혹재선령수기업개선품류관리、우화문점포국진렬、실현관련촉소여추천등기착중요작용.본문침대기업수구,응용린접구진화절구진기술,제출료알굴상품관련성적AC산법화진일보구빈번k-항집적M-AC산법,증명료저류방법운산간단,응용성본저,구유기억성질,당수거경신시,무수중신운산.통과재령수기업적성공응용,론증료저충상품관련도분석방법적유효성.
The market basket analysis based on association rules is a powerful tool for physical and online retailers to stimulate consumption and increase profits via improving strategies on category management, store layout, associated promotions and recommendations. According to this demand, we propose AC algorism to get association rules and M-AC algorism which is used to obtain frequent k-itemset based on adjacency matrix and cut matrix technology. This method possesses such merits as simple and efficient operation, low cost, and memory property （meaning that there is no need to operate again when data updates）. The effectiveness of this new method is proved by its successful application in a retail chains.
