CAJ | 학술논문

旅游者在景区内选择游览线路时受到多重因素的影响,如沿途景观、游览耗时、体力支出、交通工具的花费和体验性等.本文运用联合分析法研究在多因素杂糅并存的情况下,各项影响因素对旅游者游线选择的效用.研究发现,对景区游客而言,沿途景观和交通方式体验性的效用价值较高,其次为游线的耗时.各项影响因素的效用在景区不同年龄层的游客间差异较为显著,而在不同性别游客间差异较小.本文进一步调查了游客对湿地、山地和平地等不同类型景区内交通的偏好,结果表明,虽然游客所偏好的交通方式存在差异,但在追求交通体验性上表现出共性.
여유자재경구내선택유람선로시수도다중인소적영향,여연도경관、유람모시、체력지출、교통공구적화비화체험성등.본문운용연합분석법연구재다인소잡유병존적정황하,각항영향인소대여유자유선선택적효용.연구발현,대경구유객이언,연도경관화교통방식체험성적효용개치교고,기차위유선적모시.각항영향인소적효용재경구불동년령층적유객간차이교위현저,이재불동성별유객간차이교소.본문진일보조사료유객대습지、산지화평지등불동류형경구내교통적편호,결과표명,수연유객소편호적교통방식존재차이,단재추구교통체험성상표현출공성.
Tourists＇ movements at a Scenic site are influenced by many factors including landscape, time and expenditure spending on transportation, cost of energy, as well as experience of transportation. Based on conjoint analysis method, this paper studied the factors influencing tourists＇ movements at a scenic site and revealed that the landscape along the route and experience of transit modes are two critical factors with greater utilities than the other three, and that utilities of different factors are not similar among different age groups but share similarities between the two genders. It also explored into tourists＇ preferences of transit modes within one site. Though tending to use different means of transportation, all tourists stress the value of transportation experience. The study shed a light on the pattern of tourists ＇ movement in a scenic site, and the results could be useful for directing tourists＇ movement in the site to improve the quality of experience.