CAJ | 학술논문

当代电视存在的一个很突出的问题,即从节目模式到文化形态的全球模仿,从表面上看,只是我国向发达国家的单向学习,以及地方之间的相互抄袭,导致电视节目市场混乱、质量低下,涉及到版权维护等法律问题。但从深层次分析,不难看出这种抄袭之风,是文化霸权主义淫威之下的产物,是我国本土的＂文化自伤＂。如何在理性和开放原则下进行节目本土化改造和创新,对于实现我国文化多元和文化自信有重要意义。
당대전시존재적일개흔돌출적문제,즉종절목모식도문화형태적전구모방,종표면상간,지시아국향발체국가적단향학습,이급지방지간적상호초습,도치전시절목시장혼란、질량저하,섭급도판권유호등법률문제。단종심층차분석,불난간출저충초습지풍,시문화패권주의음위지하적산물,시아국본토적＂문화자상＂。여하재이성화개방원칙하진행절목본토화개조화창신,대우실현아국문화다원화문화자신유중요의의。
The most important problem of contemporary China TV is the global copy from program mode to culture type.Outwardly,it is only unidirectional learning from western countries and multidirectional copy between regions that made TV program market chaos,worst quality and copyright infringements. However,with further thinking,the fashion of copy is originated from cultural hegemonies. As a result,too much global copy would hurt regional culture. Under reasonable and opening principle,local holding will be positive for motivation of local knowledge.