CAJ | 학술논문

通过文献资料法,以齐鲁传统体育文化为主要研究对象展开研究,研究结果得出：齐鲁传统体育＂文化软实力＂的构成要素主要有齐鲁传统体育文化的凝聚力、自信力、传播力和创新力组成;提升齐鲁传统体育＂文化软实力＂的策略有产业化策略和现代化改造策略,前者主要从与旅游产业联姻发展模式、品牌战略模式两个方面来提升自身的实力,后者主要从竞技化模式、学校化模式、生活化模式几个方面进行现代化改造。研究结论认为：齐鲁传统体育文化作为中华传统文化的结晶,其文化价值远远超越强身健体层面,因此对齐鲁民族传统体育背后所蕴含的＂文化软实力＂的研究就显得非常有必要。研究目的就是要更好的提升齐鲁传统体育＂文化软实力＂,为国家＂文化软实力＂的战略服务。
통과문헌자료법,이제로전통체육문화위주요연구대상전개연구,연구결과득출：제로전통체육＂문화연실력＂적구성요소주요유제로전통체육문화적응취력、자신력、전파력화창신력조성;제승제로전통체육＂문화연실력＂적책략유산업화책략화현대화개조책략,전자주요종여여유산업련인발전모식、품패전략모식량개방면래제승자신적실력,후자주요종경기화모식、학교화모식、생활화모식궤개방면진행현대화개조。연구결론인위：제로전통체육문화작위중화전통문화적결정,기문화개치원원초월강신건체층면,인차대제로민족전통체육배후소온함적＂문화연실력＂적연구취현득비상유필요。연구목적취시요경호적제승제로전통체육＂문화연실력＂,위국가＂문화연실력＂적전략복무。
This paper analyzed Qilu traditional sports culture by the method of literature review. The results showed that culture soft power of Qilu traditional sports contains cohesive force,self confidence,spread,and innovation. The strategies to promote the Qilu traditional sports＇ culture soft power are industrialization and modernization. The former is through the tourism industry development model and brand strategy model to enhance its own strength. The latter is through competitive model,school model,and life patterns to do modernize reform. Conclusions： As the fruit of China traditional culture,Qilu traditional sports culture＇s value far exceeds its physical fitness value. So it is necessary to study on its culture soft power. The ultimate goal of this research is to promote the Qilu traditional sports＇ culture soft power and then serve the culture soft power strategy of the whole country.