CAJ | 학술논문

我国体育赛事虽然逐渐步入了快速发展的轨道,但与此同时,一些问题也随之而来,其中与运动员、裁判员和政府官员相关的赛事信任问题尤为突出,这对体育竞赛市场的发展产生了许多负面影响。正是在这一背景下,采用文献资料法,借鉴信任与风险管理前沿理论,结合我国体育赛事所出现信任问题的实际情况,对体育赛事举办过程中可能引发信任问题的风险因素进行初步识别;采用因子分析模型对初步识别的体育赛事信任风险因素进行优化筛选;进而最终构建了包含3个层次,6个维度,36个子指标的体育赛事信任风险指标体系,以期为后续体育赛事信任风险的相关理论研究奠定良好的基础。
아국체육새사수연축점보입료쾌속발전적궤도,단여차동시,일사문제야수지이래,기중여운동원、재판원화정부관원상관적새사신임문제우위돌출,저대체육경새시장적발전산생료허다부면영향。정시재저일배경하,채용문헌자료법,차감신임여풍험관리전연이론,결합아국체육새사소출현신임문제적실제정황,대체육새사거판과정중가능인발신임문제적풍험인소진행초보식별;채용인자분석모형대초보식별적체육새사신임풍험인소진행우화사선;진이최종구건료포함3개층차,6개유도,36개자지표적체육새사신임풍험지표체계,이기위후속체육새사신임풍험적상관이론연구전정량호적기출。
China sports events graduated into a high speed development way,but accompanied with some problems. Especially events trust issues are related with athletes,referees and government officials which have caused many negative influences on sports competition market. This paper borrowed ideas from frontier theories of trust and risk management and combined with actual condition of China sports events trust problems to analyze risk factors,which may cause trust problem in hosting a sports event. This study adopted factor analysis model to optimize screen sports events trust risk factors,and then constructed a sports events trust risk index system which contains three levels,six dimensions and thirty six sub-indicators. We hope this study can form a sound base for further sports events trust risk study.